How to use Always Health on social media

In today’s competitive healthcare landscape, attracting new patients requires a multifaceted approach that leverages modern technology and personalized care. Utilizing social media can help grow your practice and inform potential patients about your services. Always Health, a leader in patient understanding innovation, offers a comprehensive platform that allows you to create your own media with our anatomical model. Using the record feature in our Always Health Create app, you can save videos locally to your device and share them on any platform. While video tools like Canva and Adobe can enhance and polish your videos, the features within the Always Health Create app are more than sufficient to kickstart your educational social media campaign. Here's how to use Always Health to create engaging and educational social media content:

1. Select a Condition

   Choose a condition or procedure that you specialize in. It's best to select a common condition, as more people are likely to search for it. Always Health covers over 120 conditions, primarily in orthopedics, with expanding content in cardiology and oncology.

2. Review the Condition in Always Health

   Many conditions in Always Health include multiple variations. For example, rotator cuff tears can be retracted, partial, or complete. Review the condition and decide which variation(s) you want to discuss. It's best to keep your social media videos short, so focusing on one or two variations may be ideal for your first video. Some conditions also include an animation option, which you may want to consider using in your content.

3. Create a Script

   Decide what you want to say in your video. Create a short script and time yourself as you read it. Keeping your social media videos under one minute not only maintains audience engagement but also complies with many social media platform restrictions.

   Here are a few questions to guide your video outline:

   • Do I want to explain the condition or the different treatment options?
   • What features in Always Health do I want to use (e.g., drawing, text, zooming, rotating the model)?
   • What questions do I often receive from patients?

4. Create Your Video

   Now that you have your condition and script ready, it's time to create your video. Use the record feature in Always Health to produce a basic video. It may take a few tries to get it right, but practice makes perfect. The recordings are saved locally on your device, so you can review and refine them as needed.

5. Share Your Video on Social Media

   Once your video is ready, log into your social media platform of choice and select the option to add a video from your library. Most social media platforms allow you to edit your video by adding text, music, or icons. Ensure your caption includes keywords about the video's content, your name, the name of your practice, and your location.

   When you're satisfied with your post, click to share it. Congratulations on creating your first video!

Here’s an example of one of our physicians using Always Health on their social media platform: